What is search optimisation all about?
Search engine optimisation (SEO) is about one basic goal:
giving your web presence (website, blog, or otherwise) high
visibility in the search engines. Really, it means Google
optimisation. Getting to page one isn't easy. Getting to the top
of page one is harder. Staying at the top is harder still - and
is the real test of the quality of your search optimisation
methods.
Why choose us as your Adelaide SEO company?
We know there will always be a human component to effective
SEO. So-called 'black hat' SEO methods (and, increasingly,
products sold as 'white hat') focus on short cuts which get you
a high Google rank as fast as possible, without taking into
account the fact that most people can sense when they’re being
manipulated. And Google works hard to stay on top of these
tricks, so that anyone who uses them loses their rank in Google,
fast.
Stuffing your pages with keywords won't win you any fans
among human visitors - there's nothing worse than having to read
something which uses the same word five times in one sentence.
Spamming them won't help you gain their respect (and business)
either. Nor will celebrity photos when you're actually selling
tyres – you get the idea. These all go against the basic idea of
organic search optimisation, which is to maximise your Google
rank without making it obvious that you’re doing it.
If you’re a local business, your ranking in local search will
be important. If you sell flowers in Klemzig, this means a high
page ranking when someone types ‘florist in klemzig’ into
Google. We will help you establish a leading, lasting local
online presence.
Google Places optimisation is a powerful new way to bolster
your ranking in local search. It’s search optimisation that uses
your geographical location. And it’s catching on fast – as of
2011, Google states that 20% of its searches are location
related. People aren’t just searching for widgets – they’re
searching for ‘widgets AND my suburb’ – and they want to see a
map to your business, with directions.
Call us for an appointment with an expert SEO consultant. We
are the Adelaide SEO company which will take the time to listen
to you, so that we understand your business from top to bottom
before recommending the search optimisation approach that will
work best. So that we can give you real results that last, at
the right price.
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